The Outlier Deck →

For marketers & business owners who'd rather be outliers

Get a new marketing superpower every Tuesday.

It's a free newsletter, and each issue is a 5-minute story you can play. You tap through one true story about a business that blew up with one cheap, weird move, and you leave knowing how to do it for yours.

Hey, I'm Oddo. I'll be your guide.

Oddo, a friendly yellow bean in a toga and glasses, waving hello
Get The Outlier Starter Pack, free

Everything below is open right now. Pop in your email and the next one lands in your inbox on Tuesday.

Oddo pointing down at the email box

Free. One new story every Tuesday. Leave anytime with 1 click. Privacy

You know that feeling when you post the sale you spent all afternoon on, refresh, and get... crickets? You probably don't have a budget problem. You have a boring problem. Every story here is about a business that stood out with one weird move, and how you can borrow it for yours.

Everything in the Starter Pack

Here's every single thing you get, line by line. It's all free, and you can start on any of it right now.

  1. Story card No. 001, The Reveal
    1 · Playable story No. 001
    The Reveal
    "Why do people line up for a bar they can't find?"
    What it does for you: you step into the phone booth behind a New York hot dog shop and learn the 3-part move behind a bar people still line up for, then make your own collectible piece No. 001.
    Play it, about 5 min →
  2. Story card No. 002, Dress It Up
    2 · Playable story No. 002
    Dress It Up
    "Why would anyone get excited about a can of water?"
    What it does for you: you peel the plain label off a can and see how a boring product stops competing on price, then dress up your own thing as piece No. 002.
    Play it, about 5 min →
  3. Story card No. 003, The Finish-Line Promise
    3 · Playable story No. 003
    The Finish-Line Promise
    "Would you sit on a toilet for two days to start your business?"
    What it does for you: you help a founder off a toilet one pre-order at a time and learn how to turn a launch into a show people check back on, then write your own promise as piece No. 003.
    Play it, about 5 min →
  4. 13
    4 · The Outlier Deck
    13 moves you can steal
    13 numbered move cards, each with the true story, a blank you fill in for your business, 3 steps and an example, plus the Don't-Copy Pile of famous marketing myths we checked.
    What it does for you: every card wears a stamp that says how sure we are of the facts, so you can repeat these in a meeting without getting caught out. Save any card to your phone as an image.
    Open the Deck →
  5. 5 · Get Outlier-ed
    Your own 3-move plan
    Type in your business and get 3 cheap, weird moves made for it, each with steps and the true story behind it.
    What it does for you: instead of guessing which move fits, you get a plan for your shop that you could start this week.
    Get my plan →
  6. 6 · Every Tuesday
    A new superpower
    A brand-new playable story lands in your inbox every Tuesday, with one new move you can try that same week.
    What it does for you: one fresh, fact-checked idea a week, so you always have something new to try. Free, and you can leave anytime.
    Save my seat →

How it works

  1. Pop in your email. It's free, and it takes a few seconds. You can start on everything above right away.
  2. Play the story. Every Tuesday you get a new one. It takes about 5 minutes, and you tap, peel and pick your way through it like a little game.
  3. Steal the move. Each story ends with a blank you fill in for your own business, so you leave with something you can actually try that same week.
Oddo holding up three fingers

Quick questions

Is it really free?

Yep. No card, no catch. The stories, the Deck and your 3-move plan are all free.

How often will I hear from you?

Every Tuesday, when the new story comes out.

Can I leave if it's not for me?

Anytime, with 1 click at the bottom of any email. No hard feelings.

Who's it for?

Marketers and business owners, and especially anyone without a big ad budget who'd rather stand out than spend more.

Are the stories true?

Every one. We check each fact against the original sources before it goes in a story, and the Deck shows you how sure we are with a stamp on every card.

Oddo giving a thumbs up

Your first superpower is about 5 minutes away. Grab your seat, then go play story No. 001 while you wait for Tuesday.

Get the Starter Pack, free

hey, it's Evelio. I make these with Oddo, and I check every story against the original sources before it goes out, because a move is only worth copying if it really happened. Every one ends with something you can try for your own business that same week, so I hope you steal a few. See you Tuesday.