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Your shortcut to marketing genius.

Every Tuesday, Oddo, the world's first marketer, picks one business that broke the rules and won. Then he shows you in plain words how to use the same idea in your own business. Every story comes with a collectible piece you get to keep.

Get the next piece on Tuesday

Free. One piece every Tuesday. Leave anytime. Privacy

The Collection

One new piece every Tuesday. Open it the week it comes out and you get the gold one.

No. 001
The Reveal
Why do people line up for a bar they can't find?
No. 002
Dress It Up
Why would anyone get excited about a can of water?
No. 003
The Finish-Line Promise
Would you sit on a toilet for two days to start your business?
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